For nearly three decades, Colonel Arthur Ashford (Ret.) has been handcrafting watches with one mission in mind: to build instruments capable of withstanding any terrain, any mission, any life.
After retiring from 22 years of service in the British Armed Forces, Col. Ashford returned to Yorkshire with a vision — to create watches that mirrored the grit, precision, and timeless character of the men he served alongside.
Each Ashford timepiece is assembled by hand, honouring both military discipline and British craftsmanship. There are no frills. No fragile parts. Just robust materials, tactical functionality, and quiet elegance — made for those who act, not speak.
"If it wouldn't survive the field, I wouldn't sign my name to it."
— Col. Ashford
